Guess who landed the title ” new face of Balmain”! You guessed right (or assumed by the title :)), its RiRi! She will be the face of the upcoming spring/summer 2014 campaign, that will launch in January 2014.
Olivier Rousteing , the creative director of Balmain, had a few things to say about the star. According to him: “In front of the camera, she makes you feel like she is the only girl in the world. When the woman that inspires you wears your creations, your vision feels complete.”
The place where the adverts were shot is New York, the photographers were Inez van Lamsweerde and Vinoodh Matadin, and the styling was by Mel Ottenberg, who actually is Rihanna’s personal stylist.
Here is a little sneak peek of the campaign…
Photo Credit: www.vogue.co.uk, www.style.com